Human About Insurance

by Averil @ An Post Insurance | Oct 01, 2019

An Post Insurance launches its rebranded name and identity: “Human About Insurance”, the new TV campaign created by JWT Folk.

Following its recent rebrand to An Post Insurance, the 100% Irish, wholly owned subsidiary of An Post unveils its new identity and messaging, today, Tuesday, October 1st with an eye-catching national advertising campaign.

Over the next five weeks, one new 30 second and two new 20 second TV commercials (1X Brand, 1 X Car Insurance and 1 X Home insurance) will air on all leading channels including RTE, TV3, Sky and select video on demand channels.

With a compelling central message of “Human About Insurance”, the commercials empathise with the frustrations that many drivers and homeowners experience with their current providers and ultimately show how An Post Insurance offers better, more relatable, customer experiences.

The campaign is visually eye-catching, with a strong sense of the cinematic thanks to the drama, humour and resolution depicted in the storylines. In one treatment we see a businessman stranded with a broken-down car at the side of the road in the middle of nowhere. In another, a homeowner sits in her colourful kitchen losing patience with the range of options and quotes she’s seeing on her laptop. A call to a friendly, professional support expert provides both with the practical assistance. they need to resolve their problems.

Shot on location in Wicklow, the campaign was created by advertising agency JWT Folk and produced by Butter Commercials Production Company with Lorcan Finnegan directing. He’s the noted filmmaker and photographer whose feature “Vivarium”, starring Oscar nominee Jesse Eisenberg, debuted to much acclaim during Critic’s Week at the Cannes Film Festival earlier this Year.

Gary Finnerty, head of marketing, An Post Insurance said of the new campaign: “Following our name change from Post Insurance, it unveils both our brand name of An Post Insurance and our new identity which aligns with the brand architecture within the An Post Group. For both existing and potential customers, it communicates our “Human About Insurance” business philosophy.  We bring together the best in people, technology, competitive products and processes backed up by a great support service that treats customers as human beings and not as numbers or algorithms.” 

All the information on this blog is published in good faith and for general information purpose only. While An Post Insurance makes every effort to ensure that the information appearing on this blog is accurate and complete, it does not make any warranties about the completeness, reliability or accuracy of this information, whether express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose or non-infringement.   Any action you take upon the information you find on this blog is strictly at your own risk.  An Post Insurance will not be liable for any direct, indirect or consequential losses and/or damages in connection with the use of, or action taken in reliance on information contained in our blog.

Through this website you are able to link to other websites which are not under the control of An Post Insurance. We have no control over the nature, content and availability of those sites and if you click on links to these websites you will be subject to the terms and conditions of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.