Human About Insurance

by Averil @ An Post Insurance | Oct 01, 2019

An Post Insurance launches its rebranded name and identity: “Human About Insurance”, the new TV campaign created by JWT Folk.

Following its recent rebrand to An Post Insurance, the 100% Irish, wholly owned subsidiary of An Post unveils its new identity and messaging, today, Tuesday, October 1st with an eye-catching national advertising campaign.

Over the next five weeks, one new 30 second and two new 20 second TV commercials (1X Brand, 1 X Car Insurance and 1 X Home insurance) will air on all leading channels including RTE, TV3, Sky and select video on demand channels.

With a compelling central message of “Human About Insurance”, the commercials empathise with the frustrations that many drivers and homeowners experience with their current providers and ultimately show how An Post Insurance offers better, more relatable, customer experiences.

The campaign is visually eye-catching, with a strong sense of the cinematic thanks to the drama, humour and resolution depicted in the storylines. In one treatment we see a businessman stranded with a broken-down car at the side of the road in the middle of nowhere. In another, a homeowner sits in her colourful kitchen losing patience with the range of options and quotes she’s seeing on her laptop. A call to a friendly, professional support expert provides both with the practical assistance. they need to resolve their problems.


Shot on location in Wicklow, the campaign was created by advertising agency JWT Folk and produced by Butter Commercials Production Company with Lorcan Finnegan directing. He’s the noted filmmaker and photographer whose feature “Vivarium”, starring Oscar nominee Jesse Eisenberg, debuted to much acclaim during Critic’s Week at the Cannes Film Festival earlier this Year.

Gary Finnerty, head of marketing, An Post Insurance said of the new campaign: “Following our name change from Post Insurance, it unveils both our brand name of An Post Insurance and our new identity which aligns with the brand architecture within the An Post Group. For both existing and potential customers, it communicates our “Human About Insurance” business philosophy.  We bring together the best in people, technology, competitive products and processes backed up by a great support service that treats customers as human beings and not as numbers or algorithms.”