Post Insurance Transformation Started on December 19th, 2015

by Averil @ An Post Insurance | Dec 18, 2015

One Direct – a subsidiary of An Post and insurance service provider to almost 170,000 Irish customers – became Post Insurance on December 19th, 2015.

As part of the transformation, all One Direct services and operations will be rebranded as ‘Post Insurance'. One Direct Becomes Post Insurance

The launch of this distinctive financial services brand is a major milestone for the company and comes after a number of record trading years. Rebranding to Post Insurance reflects both the recent evolution of the company as well as its vision for the future based around an enhanced and expanded breadth of product offerings. 

The new brand - including the newly designed Post Insurance logo - lends a fresh modern look to communications and works to better represent a strong, growing and successful Irish financial services operator.

Unveiling the Post Insurance rebrand plans, Head of Marketing, Gary Finnerty, said:

“Our Company has grown over recent years and the evolution of our business promises to continue apace. Our range of straight-forward and value financial services is ever growing; we believe that our transformation to Post Insurance will better enable us to bring these services to more people and to build upon the success we’ve had to date.  Trading under this brand will also enable us to tap in more effectively to the huge volume of customers who visit Post Offices every week.  It is incredibly exciting for us to launch a fresh brand to the Irish Financial Service’s market”

The rebrand coincides with a number of innovations – including a new Post Insurance website and a comprehensive rebranding of its twenty six branches – twenty five of which are located in Branch Post Offices.

Earlier this year, the company wrote to all of its customers to let them know its plans.   An extensive marketing and advertising campaign for Post Insurance titled ‘The Joy of Predictability’ will be launched in late December. 

One Direct (Ireland) Limited, trading as Post Insurance is regulated by the Central Bank of Ireland.  One Direct (Ireland) Limited is a wholly owned subsidiary of An Post.